art + design
“I can remember my first freelance job in New York, at a little multimedia shop in the East Village in 1994; I had taken the job to get some graphics experience and to support the overhead for my painting studio in Williamsburg, Brooklyn. We were doing CD-ROM development at the time, and the owner of the shop came in one day and proclaimed “there’s a new way to distribute multimedia globally – it’s called the World Wide Web… we gotta get in on this thing!”
Being the youngest guy in the shop, I was assigned the rather unsavory task of learning how to hand-code HTML into rudimentary pages in a text editor. Little did any of us know how mainstream the web would become within the next 20 years. My next gig was to produce the launch site for Kirshenbaum and Bond, a SOHO-based ad agency. I worked with their creative team in bringing the agency online, and when that project was complete, they asked me if I wanted the web producer role to launch their Snapple account with their first website. Snapple.com went live in 1996, and a long run of corporate projects followed with different agenices and publishing firms, including launch websites for Popular Science and GOLF Magazine. Other agency work has included online content development for consumer brands such as Panasonic, IBM and Nautica. I was also part of a small team of designer/developers tasked with the coding and launch of Merrill Lynch’s intranet in 1997.
After many years in the city, and the completion of graduate school with a MFA in Computer Art, I have returned to my home turf of Long Island. Everbeta, which I consider an integrated art and design studio, was created with the mission of “Advancing and Enabling Artists in the Digital Age”, and a large portion of my clientele are artists and writers. However I also extend my practice to business clients, not-for-profits, and online publications. My design practice also includes logo/identity design.
Everbeta was the name of my first site, an online portfolio I put up in 1994. The name comes from the software industry use of the term ‘beta’, which means a product currently in development. I decided to name my site (and later, my business) Everbeta because I felt it would always be a work in progress, much like the web itself.”
Creative Director, Managing Member
Colin Goldberg, Everbeta’s founder and Managing Member, began building websites in 1994 with a portfolio which includes many national and global brands. Before the web, he was part of the desktop publishing revolution. He has been working with industry-standard tools such as Photoshop and Illustrator for over 25 years.
In addition to his commercial design work, Goldberg is also a practicing artist and a recent recipient of grants from the Pollock-Krasner Foundation and the New York State Council on the Arts. He holds a BA in Studio Art with a Painting concentration from Binghamton University and an MFA in Computer Art earned under full scholarship from Bowling Green State University in Ohio.
His personal work, which has been described as “techspressionism”, focuses on the intersection of abstraction and technology. His technology-fueled paintings reside in numerous collections, including the permanent public collection of The Pollock-Krasner House and Study Center in East Hampton NY, the former home of painters Jackson Pollock and Lee Krasner. Goldberg currently lives and works in Rocky Point NY, with his wife Donna and their daughter Aya. You can view his artwork online at www.colingoldberg.com